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Check out the Photoflex Litedome Platinum Softbox...

Jumat, 30 Mei 2014



My Photoflex softbox is by far one of my favorite lighting tools, and of all the gear I own, it is the one borrowed the most by my photography friends.

Right now not only does Adorama have the Photoflex Litedome Platinum Softbox on sale ($127), it also comes with a free grid (a $99 value), AND free shipping!


It durable, portable, comes with a 6 year warranty and the following features:
  • Removable Face - adjust the natural, soft light to create just the right diffusion
  • Removable Baffle - helps eliminate hotspots
  • White interior panels
  • Quick Release Corners - creates stronger corners and makes it easier to break down
  • Suspension loops - suspends the light without Boom/Boom Stand
  • Carry Bag - included for easy storage and transport
  • Free grid - attaches to the face for better control and create different lighting effects
If you want to see the kind of lighting/images you can get from using grids be sure to check out this post from the seminar that we held with photographer Joel Grimes (here are just a few,click to view larger in a separate window, you can also find more images from the seminar here).




Below is our video review/demo of the Photoflex LiteDome ES, it is also on sale (with free shipping) and comes with Speedlight/Speedlite mounting hardware (with two cold shoe mounts, one for your flash and the other for the trigger), along with a light stand bracket (which also works nicely as a handheld device) and carry bag.

The Photoflex LiteDome ES is compact and so portable that it will fit in most large camera bags.

(For subscribers the video does not "push" through and you'll need  to return to the blog to view the video, or you can head directly to our YouTube channel)




Your photo could be worth $15,000!...

Jumat, 30 Mei 2014



Yup, $15,000, that's the top prize and there are multiple prizes under that as well.

The Weather Channel is in the midst of a photo contest, open to everyone (meaning amateur AND professional photographers)

They are looking for images that "showcase the passion of mother nature and capture the beauty and power she posses".

You have until June 15th (2014) to submit your entry.


Photo Recipes: Scott Kelby explains how to shoot on location with two lights

Kamis, 29 Mei 2014

In his new series in Digital Camera magazine and Digital Camera World, the legendary Scott Kelby reveals some of the behind-the-scenes secrets of some of his favourite images.
This month Scott explains how careful attention to detail made all the difference to this boxing photo, which he shot on location with two lights. Below he explains how he created atmosphere in an ordinary gym setting.
Words and images by Scott Kelby. You can follow Scott and his work on his blog or on his live photography talk show The Grid. You can also find Scott and his KelbyOne team on their Facebook page and on Twitter as @KelbyOne.
Scott Kelby: how to shoot on location with two lights
  • Aperture: ƒ/4.5
  • Credit: Scott Kelby
  • Camera: NIKON D3S
  • Focal length: 78mm
  • ISO: 200
  • Shutter speed: 1/125s
Our shot this month is from a promo shoot I did for a Tampa, Florida gym called The Fight Factory. One of the shots they wanted was of a female boxer, so they arranged to have one of their clients as our model for the shoot.
Although we’d be shooting in very bright surroundings (in a well-lit gym with a mixture of tungsten lights and daylight), I wanted to be able to control the light, so I brought two flashes and a softbox.
I wasn’t sure how much access we’d have to power outlets and I didn’t want to string out a 100-foot extension cord, so I decided to take two Elinchrom Ranger RX packs, which are small strobes with battery power packs.
They let you shoot without having to be plugged in, and I can use my existing Elinchrom softboxes (the same ones I use in the studio) and take those on location.
It’s important to note that it doesn’t really matter whether you use hot-shoe flash or studio strobes with a battery pack. The look would be exactly the same: a bright flash of light through a soft box to soften it.

Shooting on location with two lights

Scott Kelby on shooting on location with two lights
1 Setting the stage
This is a simple two-light set-up using a 24‑inch square softbox in the front and a bare-bulb strobe with reflect in the back. To make the beam of light from the strobe in the back (labelled  in our photo) more focused, I put a metal 20° grid inside the reflector.
It just snaps right in on Elinchrom lights, but otherwise we would have used gaffer tape to hold the grid in place over the front of the reflector (At least, that’s what we did before we got these Elinchrom grids.)
My assistant Brad Moore left the battery pack inside a Think Tank rolling bag. The battery pack is about 8kg, which isn’t too heavy if you have to move it a few times, but since we had to do a number of different shoots all over the gym, he thought it would be easier and faster to just roll it along, and it worked well.
Scott Kelby on shooting on location with two lights: step 2
2 Get a dark background
Here’s an alternative view so you can see the position of the lights from the other side. You can see I’m intentionally shooting upwards from a low angle to make the athlete look bigger than life, and also to give the view a spectator would have sitting ringside.
I set the shutter speed at 1/125 sec, a safe and very popular flash-sync speed. I wanted to keep the background somewhat out of focus, so I set the aperture to f/4.5. For the cleanest-looking image, with the least visible noise, I set my ISO at 200 (the native ISO for the camera I was using). My lens is a 70–200mm f/2.8 lens.
Now, your job as an on-location flash photographer is to intentionally darken the scene – under-exposing it – by at least a stop indoors. (I usually go at least two stops outdoors.) So, if you’re at f/2.8 (making the background way out of focus), you’d have to raise it a stop or two to make it darker.
This is the reason I wound up shooting at f/4.5 instead of f/2.8. I would have preferred f/2.8 as it would have made the background even more out-of-focus, but I had to raise the f/stop to f/4.5 in order to darken the ambient room light. This meant the flash was lighting the subject and not the existing room lighting.
Scott Kelby on shooting on location with two lights: step 3
3 The shot
Here’s the shot before being retouched. If you look back at the final version on the previous page, you can see that I cloned out the light fixture  on the left side in Photoshop, and I darkened the area surrounding her even more  to hide some of the distractions in the background. I also increased the highlights in the right side of her hair to make them stand out more.
Scott Kelby on shooting on location with two lights: step 4
4 Strobe settings
Here’s another final shot, taken inside the ring using the same two lights, just in a different position. The trick to making this all work is to find a power setting for the strobe that doesn’t overwhelm the ambient lighting in the room. To do that, you’ll usually wind up running the power setting on your strobe at less than 1/2 power.
I usually end up at around 1/4 power on the front light (the one with the softbox attached), and 1/2 power or higher on the light in the back, because it’s supposed to be stronger and brighter for this type of look.
In this shot, you can see the out-of-focus background much better. The main reason it looks so much better in this shot (since both were taken at f/4.5) is that I zoomed in closer – the tighter you zoom in, the more out-of-focus the background.
Scott Kelby on shooting on location with two lights: step 5
5 Placing the lights
Here’s the behind-the-scenes shot with the same two lights in basically the same positions. I intentionally put the back light further back from the subject. That’s because the further back you put the light, the harder and edgier that light will look.
The idea behind this two-light set-up is that the front light is close, soft and wrapping, and the back light is hard and edgy, and it’s that contrast that gives the shot its look.
I’m having to bend down a bit so I’m not shooting down on her. If you’re up high enough, shooting down on your subject can look great and very flattering, but shooting just a little down, a few inches, doesn’t do the trick. In that case you’re better off to lower yourself so you’re shooting her straight-on at eye level.

A must read for online marketing resources...

Rabu, 28 Mei 2014



Let's face it, if we don't have an effective online marketing plan, we are invisible to our potential clients.

One resource I use to help me to stay informed and to fine tune my online plan is Feldman Creative, written by Barry Feldman.

Barry recently posted "30+ Need-to-Read Resources on Online Marketing" which is a great starting point for anyone who would like to understand and then implement an online marketing strategy.

Head over to Feldman Creative and read this post, then subscribe to keep informed and up-to-date, you will find it to be time well spent.


Free "how to" webinar on Digital Asset Management...

Selasa, 27 Mei 2014



The most important part of our workflow, heck, of any photography business is DAM (digital asset management), having a good workable system for rating, ranking, storing (and finding) your files is imperative to every photographer.

If you can't find a file, just how difficult does that make your day, how much time do you waste "hunting" down images? And worse, what if you can't find it?

On June 2nd you will have the opportunity to take a big step forward in managing your images.

You can register for this free online seminar with photographer and instructor Peter Krogh, he'll be talking about the methods covered in-depth in his new book, organizing your photos with Lightroom 5. Peter's book (and this webinar) will offer you a clear vision of the process of building an organized photo library, thus enhancing your workflow. He breaks the process down to three basic tasks: Store, Tag and Create. By using this method, you'll be able to find an organizational style and workflow that's right for you and your photography.

Topics to be discussed and covered:

♦ How to understand the difference between Store, Tag and Create
♦ How to create a solid storage structure for your image files
♦ Finding and filtering with tags
♦ How to use Keywords
♦ Using Locations tags
♦ How to use ratings effectively

And more.

Follow this link and you can sign-up for one of two seminars that will be offered on June 2nd, the first is at 1pm the second is at 3pm (EST).


30 days of FREE online photography training...

Selasa, 27 Mei 2014



If you head right over to SkillFeed you can sign up today and get one months worth of free online training.

You will find classes for Lightroom, the entire Photoshop series of software, lighting, gear, and much more.

But you need to do it soon as this very generous free training offer expires at midnight.


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